WHITECAP DATA offers a wide range of services to cater to the unique needs of our clients.

Our offerings include:

  • WineClub / CaseClub Metrics: Gain valuable insights into the performance of your wine or case club.
  • Allotment Analysis: Understand how your resources are allocated to optimize operations.
  • Average Order Size (AOS) & Average Order Value (AOV): Evaluate key metrics to identify opportunities for increased customer spending.
  • Item Metrics: Analyze product margins and identify complementary items for better decision-making.
  • Hours of Operation Analysis: Optimize your business hours based on customer demand.
  • Wholesale & Distributor ROI & Analysis: Assess the performance and return on investment of your wholesale and distribution channels.

Please note that this list is not exhaustive, and we excel at addressing challenging issues by leveraging historical and industry data to drive growth.

Building Better Tomorrows with Today’s Data

Established in 2023 in the Finger Lakes Region, WHITECAP DATA is on a mission to empower our clients, propelling their profits to new heights and revolutionizing customer experiences. By harnessing the immense power of cutting-edge data analytics, we pave the way for a brighter future of unparalleled success.

Finger Lakes Clients

Testimonials & Reviews

Some Love From Clients

Kim Aliperti

Owner of Billsboro Winery

                Working with Whitecap Data has been eye-opening. Despite capturing multiple data points in our point of sale system, I found that I lacked both the time and skill to put said data to use in a practical way. Thomas has helped us analyze our wine club, shipping vs pick up membership costs, ancillary spending outside allocations and more.

We have used his hourly tracking of sales to tweak our hours to capitalize on our busiest time of the day. But mostly I appreciate the monthly recap, where we drill down into the numbers and use that to shape what we do.

Scott & Ruth Osborn

Owners of Fox Run Vineyards

Working with Whitecap Data has been a huge benefit for us at Fox Run. Thomas’ knowledge and understanding about what we are looking for has made a big difference in how we look at data and interpret it. He has made our information digestible and easy to understand to apply to our marketing and sales efforts. With Thomas, we have been able to analyze our Wine Club, Tasting Room, and sales efforts at a deeper level to understand where we can do better. It has helped us understand our customers as well as ourselves. The recaps that he is able to present to us have also gone a long way in saving time and hearing what he is seeing in the industry has been a fresh perspective.

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